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Being kind is not the problem. Being ethical is not the problem. Being heart-led is not the problem. But being “good” like a "good girl conditioning" at the expense of being honest, direct, decisive and in your full embodied power is costing you clients, money, momentum and success.

In this episode, we’re talking about the hidden cost of “good girl business.”

We unpack:

• How being agreeable dilutes your messaging
• Why over-consideration creates under-conversion
• The ways moral superiority sneaks into under-earning
• How fear of being judged keeps you vague instead of potent
• Why neutrality is not safety, it’s actually invisibility

I also share:

• How the need to be liked undermines authority
• Why clarity feels “edgy” when you’ve been conditioned to soften everything
• The difference between ethical leadership and self-silencing
• How your business becomes more impactful when you stop trying to be palatable

When you stop trying to be “good,” you create space to actually DO GOOD in the world with the resources you are responsible for. And that’s when your work truly reaches the people it’s meant for.

With love,

Robyn xo

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.

If you would like to learn more about The Mothered Business Mastermind, click here.

Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com

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Disclaimer:

This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach.

Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy.

This podcast does not constitute medical, legal, financial, or mental health advice. No specific outcomes or results are guaranteed, and individual results may vary.